Sun Tzu and the Art of Business: Six Strategic Principles for Managers Paperback Book, eBook Download PDF, EPUB, MOBI and FB2

Sun Tzu
Sun Tzu

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Brief introduction

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun...

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Bibliographic data

This edition of book was issued in Paperback. The volume of the ebook is 272 pages (approximate value, can be different depending on the edition). First book "Sun Tzu and the Art of Business: Six Strategic Principles for Managers" was published in 1996.

Original Title
Sun Tzu and the Art of Business: Six Strategic Principles for Managers
ISBN13
9780195137897
First Published
1996 year
Edition Format
Paperback
Book Language
English
Number of Pages
272 pages
Ebook Format
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers
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Description of "Sun Tzu and the Art of Business: Six Strategic Principles for Managers"

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations.

Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations.

Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage.

He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

This description is taken from the website: https://ukstores.org/BZmjTz.

About Author

Sun Tzu (孫子; pinyin: Sūnzǐ) is a honorific title bestowed upon Sūn Wu (孫武 c. 544-496 BC), the author of The Art of War (孫子兵法), an immensely influential ancient Chinese book on military strategy. Sun Tzu believed in the use of the military sciences to effect outcomes that would result in peace.

In the author's name, Sūn Wu, the character wu, meaning "military", is the same as the character in wu shu Sun Tzu (孫子; pinyin: Sūnzǐ) is a honorific title bestowed upon Sūn Wu (孫武 c. 544-496 BC), the author of The Art of War (孫子兵法), an immensely influential ancient Chinese book on military strategy. Sun Tzu believed in the use of the military sciences to effect outcomes that would result in peace.

In the author's name, Sūn Wu, the character wu, meaning "military", is the same as the character in wu shu, or martial art. Sun Wu also has a courtesy name, Chang Qing (Cháng Qīng).

Information about the author on the site: https://ukstores.org/BZmjTz.


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